Mohamed Ezzat Gebally | Hospitality Commercial Leadership & Brand Strategy
Hospitality Marketing Director & Brand Strategist

Mohamed Ezzat Gebally

Engineering seamless digital-to-physical guest journeys and driving commercial growth across premier Red Sea destinations.

moezat0505@gmail.com | +20 10 64 888 048 | Hurghada, Egypt
Behance | LinkedIn | Freelancer.com
Mohamed Ezzat Gebally
Serry Beach Resort Sindbad Club Pickalbatros Hilton Akassia Omega Spa Saya
01

Executive Profile

“Strategy Precedes Design. Campaign Execution Exists to Drive Commercial Growth.”

Senior Hospitality Marketing Manager and Brand Strategist with 12+ years of hands-on expertise spanning luxury hotel groups, regional advertising agencies, and global commercial clients. Specialized in bridging high-level brand architecture with performance acquisition channels, 3D spatial resort mapping, and cutting-edge AI marketing automation.

Proven track record directing multi-channel marketing campaigns across luxury properties. Adept at increasing direct website bookings, reducing customer acquisition costs (CAC), optimizing Google & Meta ad spend, and engineering seamless digital-to-physical guest journeys.

12+ Years

Of cross-disciplinary experience in advertising, brand management, and luxury hospitality marketing.

4.8 / 5.0 Rating

Across 49+ verified international client projects on Freelancer.com.

100% Execution

100% On-Time & 100% On-Budget project execution delivery metrics.

4 Regional Maps

3D Resort Maps engineered in Cinema 4D for premier hotel complexes.

02

Brand Architecture

Master Brand & Sub-Brand Hierarchies

CASE STUDY A: The Red Sea Experiences (TRSE)

Brand Entity: The Red Sea Experiences (Est. 1991)

Scope & Mandate: Formulated the master brand identity manual and corporate architecture for a premier Red Sea luxury marine tourism and adventure group.

  • Strategic Brand Architecture: Engineered a Monolithic Endorsement Strategy. Positioned the Master Brand as an authoritative guarantor endorsing six specialized sub-brands (Sindbad Submarines, Quest, Dive Base Academy, Aqua Venture, Adventurers Club, Red Sea Moments).
  • Color System (“The Sea Palette”): Deep Navy (#072334) for authority, Ocean Blue (#00517E) for digital, Sandstone Beige & Seafoam Silver for neutral backgrounds.
  • Visual & Verbal Identity: Replaced transactional sales copy with refined narrative guidelines (“Where every horizon whispers elegance”). Photography prioritizes natural golden-hour daylight, shallow depth of field, and candid human emotion over staged modeling.
  • Corporate Guidelines: Standardized visual execution across vessel hull graphics, crew uniforms, guest documents, merchandise, and digital content watermarking.

Visual & Verbal Identity Systems

CASE STUDY B: Amphoras Aqua Resort

Brand Entity: Amphoras Aqua Resort

Scope & Mandate: Designed the complete brand manual and visual identity system for an upscale, adults-only nightlife and seaside resort.

  • Strategic Positioning: Centered on an emotional duality: refined coastal relaxation by day seamlessly shifting into vibrant, electric nightlife energy by night. Pillars: Satisfaction, Experience, Upscale Refinement, and Trust.
  • Mathematical Color Hierarchy: 50% Deep Navy (#365873), 30% Aqua Blue (#0FB6D5) for electric accents, 10% Soft White, 10% Terracotta.
  • Typography & Layout: Dual typography system pairing Montserrat (English) with Hacen Saudi Arabia (Arabic). Strict 12-column digital grids and 6-column print grids.
03

Environmental Experience

Guest Journey Touchpoints & Specialty Venues

Translating brand architecture into physical on-property realities to drive secondary revenue and elevate the guest experience.

  • Property Rollout (Amphoras Aqua): Extended visual system across room keycards, Do-Not-Disturb door hangers, cocktail menus, and luxury amenity packaging.
  • A La Carte & Buffet Dining Menus: Graphic layout and material specification for resort restaurants (Gusto Signature Buffet, Botanica Family Restaurant, Sawatdi Pan-Asian, Pronto Italian, Fakhr El-Din Levantine, and Naz Cabaret).
  • In-Room Collateral & Guest Stationery: Custom keycard holders, resort booklets, spa service brochures, and daily activity schedules.
  • Large-Format Outdoor Signage: Designed and rendered 3D shop fronts, outdoor directional wayfinding monoliths, and trade show exhibition booths.

Resort Wayfinding & 3D Mapping

Engineered in Maxon Cinema 4D + Corona Renderer to solve complex spatial navigation challenges.

Hilton Hurghada Plaza Map

Hilton Hurghada Plaza

Project Scope: Detailed 3D spatial floor layout and resort property map illustrating multi-level guest navigation, including lobby floor amenities and outdoor beachfront facilities.

Akassia Swiss Resort Map

Akassia Swiss Resort

Project Scope: High-definition 3D aerial map detailing room clusters, Olympic swimming pools, diving centers, and beachfront dining outlets to streamline guest orientation.

Sindbad Club Map

Sindbad Club

Project Scope: Official resort map and guest information booklet mapping 35 key property landmarks including aqua park slide towers and excursion desks.

Neverland Resort Map

Pickalbatros Neverland

Project Scope: Massive comprehensive 3D regional resort map covering the combined complex of Neverland, Jungle Aqua Park, and Alf Lela Wa Lela Resorts.

04

Commercial Performance

Omnichannel Acquisition & Direct Booking

  • Cross-Channel Paid Media: Strategizing and executing targeted paid media campaigns across Meta Ads Manager and Google Ads.
  • Feeder Market Targeting: Structuring campaign audience segments to reach high-value international feeder markets across Western Europe, the UK, Eastern Europe, and the GCC region.
  • Direct Booking Optimization: Driving qualified traffic directly to hotel booking engines (bypassing OTA commissions), optimizing ad creative copy, and reducing overall Customer Acquisition Cost (CAC).
  • Retargeting Funnels: Implementing custom audience funnels targeting past guests, website abandoners, and high-intent searchers.

UX Optimization & Local Market Dominance

  • Conversion-Driven Hospitality UX: Designing fast-loading user interfaces (WordPress & Elementor) optimized for rapid guest decision-making—ensuring room categories, dining venues, and booking widgets are accessible within 1–2 clicks.
  • Analytics Integration: Implementing Google Analytics 4 (GA4) and tracking tags to monitor user drop-off points.
  • Technical SEO Audits: Optimizing website architecture, site load speed, mobile responsiveness, XML sitemaps, and Schema.org structured data.
  • Local SEO: Optimizing Google Maps listings for resorts, spas, and restaurants to dominate local search queries.
05

Marketing Technology

AI Automation & Executive Data Pipelines

Leveraging cutting-edge MarTech stacks to reduce operational overhead, automate guest touchpoints, and centralize executive reporting.

  • AI Guest Communication Chatbots: Deploying customized conversational AI assistants using Voiceflow and Chatbase to deliver 24/7 instant answers for booking and amenity queries.
  • Workflow Automation (n8n & Flowise): Designing automated workflows connecting website lead forms and Meta Lead Ads directly into CRM systems and sales notification channels.
  • Automated Campaign Reporting: Setting up AI-driven data pipelines to aggregate performance metrics from Google Ads, Meta, and GA4 into unified executive dashboards.
  • Full-Stack MarTech Capability: Meta Business Suite, Google Analytics, Technical SEO, WordPress/Elementor, and intelligent automations.
06

Strategic Communications

Brand Sentiment & Reputation Management

  • Review Platform Optimization: Monitoring, analyzing, and responding to guest reviews on major travel portals including TripAdvisor, Booking.com, HolidayCheck, and Google Reviews.
  • Crisis Protocols & Corporate Messaging: Establishing protocol guides for online reputation recovery, addressing service feedback constructively, and maintaining positive brand sentiment.
  • Visual Content Direction: Directing high-end video edits, reels, and graphic posts that capture resort lifestyle moments, maintaining unified color grading and brand tone of voice across platforms.

Curated Media & Partnership Strategies

  • Creator Vetting & Selection: Identifying and auditing travel, lifestyle, and luxury hospitality influencers based on engagement authenticity and brand alignment (avoiding vanity follower metrics).
  • Curated Itineraries: Designing bespoke guest stay itineraries—combining luxury accommodation, private dining, spa treatments, and Red Sea marine excursions.
  • ROI Tracking: Implementing unique promo codes and custom UTM links to measure real bookings generated from influencer stays.
  • Press Releases: Drafting media announcements for new resort openings and venue launches.
07

Industry Credentials

Professional Certifications

  • Diploma in Hospitality Marketing (CPD Accredited) — Udemy
  • Digital Marketing Professional Certificate — Content Marketing Institute
  • Technical SEO Certification — LinkedIn
  • AI for Marketing Certification — LinkedIn
  • Content Creation: Strategy and Tools — LinkedIn
  • Bachelor of Social Work — Aswan University (2012)

Technology Proficiencies

  • Creative & 3D Software: Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Maxon Cinema 4D, Corona Renderer.
  • Digital Advertising: Google Ads, Meta Business Suite, GA4, Google Search Console, SEO Audit Tools.
  • Web & Automation: WordPress, Elementor, n8n, Flowise, Chatbase, Voiceflow.

Client Engagements & Testimonials (Freelancer.com)

“The most helpful and patient freelancer. Customized Tourist Map Design delivered perfectly.”

🇦🇺 KerriLM (Australia)

“If you are looking for the best out of the best, then this is your guy.”

🇶🇦 Badr974 (Qatar)

“Mohammad does beautiful, clean, and clear work… His communication and willingness to understand and adjust was humbling. A true talent!”

🇺🇸 Meghan (USA)

“He did a great job. Reliable, professional, and easy communicating on details.”

🇨🇦 Jason (Canada)

“Mohammed is amazing to work with. He delivers outstanding work above and beyond expectations.”

🇦🇺 Julie (Australia)